It may appear that creating a new fashion brand or a private label is a difficult process, but if done correctly, you may go from planning to debut in 6 to 18 months. The most important aspect of the process is getting started: if you're a beginner, you might not know where to begin, so here's a guide to help you get started. "Show up and you're halfway there!".
Determine your target market
When it comes to selling a product, the first step is to figure out who you want to sell it to — who are your ideal customers? You can categorise your target customers based on their gender (men's or women's apparel), age (children's clothing), or price quotient (luxury designer clothes for mass consumption).
Alternatively, you might concentrate on a specific type of fabric, such as designer fabric, ethnic wear or any other fabrics (such as Georgette Fabric or Velvet Fabric). After you've defined your niche market, you can begin shortlisting the apparel category or categories you'd like to launch first.
Start marketing at an early phase
Creating awareness about your company before launching your fashion line might provide you with a strategic edge. Begin your marketing efforts at least three months before your apparel line's debut. Determine your brand's unique selling propositions and emphasise them in your marketing efforts - social media platforms can be a useful tool for this. The idea is to build excitement for the launch while also raising brand awareness.
Before you begin working on the production, make sure you have a budget in mind. Determine your funding sources and set a budget for your clothing business. Make sure you account for all expenses, such as shipping, electricity, employee compensation, and insurance, among others. Also, be sure that your available finances exceed your budget because an unexpected expense is very certain to arise along the route.
Determine your supply chain.
After the planning is complete, it's time to go to work sourcing the products. To save money, you could wish to make the clothes locally or outsource them to manufacturing centres like myfabrics. In any case, finding the correct manufacturer who understands your requirements is critical. Production is the most difficult component of starting a new clothing line.
Using the services of a production platform is the best way to go about this, especially if you're short on people. Production platforms connect companies with experienced manufacturers and handle the whole production cycle, from design approval through order placement, sampling, production monitoring, and quality control to final delivery to your door. Having to perform these things without experienced guidance can be dangerous, time-consuming, and legitimately jeopardise the launch's success.
Because you don't have to worry about everyday tasks - the service provider will take care of everything, saving you time and effort – production platforms are the most efficient routes for sourcing items. Myfabrics and other manufacturing platforms provide complete transparency, allowing brands to monitor production performance on a daily basis via a dashboard. There's also the option of communicating and collaborating directly with producers. To learn more about how a production platform works, check out our free support.
Make your label stand out.
Here's when your imagination comes into play. To establish a distinct brand identity, you must differentiate your items, which may be accomplished in a variety of ways. You can offer premium quality fabrics for a large target base such as Crepe fabric, Chiffon fabric and Viscose fabric. All of your products might have a distinguishing aspect, such as bold prints, or you could use your branding methods to emphasise what makes your company stand out. When you enter a highly competitive market, you must develop your own distinct brand image.
Once you've taken care of these details, starting your own clothing line appears to be a really simple process!